e-BIG News – Edition 32
It Rumbles, It Growls, It Roars! Big Tree unveiled its new crowd-pulling 60-second cinematic outdoor advertising space with powerful audio and stunning anamorphic capabilities, opening limitless opportunities for a greater brand experience on the CuBig @ KLCC Junction at the peak hour of 7pm, enrapturing motorists and pedestrians during rush hour traffic.
The Premium Audio Timebelt campaign was launched with a grand 3D display of a mythical dragon shattering a clock tower to breathe fire and life into the city of Kuala Lumpur. The launch was titled “A Cinematic Feat: Launch of CuBig @ KLCC Junction Premium Audio Timebelt”, with its audio feature of suspenseful clock-tolling and deep, growling sounds accompanied by spine-tingling visual to illustrate the extent of contemporary and comprehensive OOH in providing premium advertising.
TONTON went huge and anamorphic, wishing Hari Raya Aidilfitri at the centre of Kuala Lumpur with a fun paper-like pop-up animation on the CuBig @ KLCC Junction. TONTON depicted a delightful Aidilfitri celebration — travelling back to hometowns, receiving Raya packets, playing with sparklers and not forgetting, playing a feel-good movie for the whole family and guests to watch together.
Seeing how 49% of Malaysians have watched programmes advertised on OOH, this captivating 3D anamorphic advertisement aimed to excite audiences to watch the Tonton original, Seindah Kasih The Movie, for an enjoyable Aidilfitri celebration.
Foodpanda made appearances at multiple key LRT stations and along the high-traffic Jalan Sultan Ismail reminding commuters and travellers of a more convenient and practical way to get groceries!
Using cheeky visuals to portray the stress of a wife having her husband buy all the wrong things when asked to go get groceries, Foodpanda playfully shows how easier it is to buy them yourself and have them delivered to your home using its app.
Jati Rice, on the other hand, took over an integrated stream of OOH media and launched an event in the heart of Bukit Bintang in conjunction with their 30th anniversary, tempting audiences through appetizing visuals on multiple OOH media for an impactful brand remembrance. By adding QR codes to the visuals, Jati Rice added more fun to its campaign and indeed garnered mass attention especially from homemakers and commuters, giving the brand a refreshing look and interesting recipes to try! 30th anniversary, 30 recipes to explore and repeat.
Bubble Gum X proves that creativity is no irony to minimalistic visuals to engage with its audiences when they imprinted their brand identity loud and clear on out-of-home (OOH).
Their bigger-than-life graphic visuals were nothing less than creativity. Bubble Gum X cleverly showcased intriguing and funny reactions of people from diversified backgrounds on OOH at the high traffic Persiaran Surian, close to Mutiara Damansara which is nearby their outlets. A recent study proved that 67% of Malaysian audiences recognised an OOH ad because of its attractive and catchy visual.
Going out of norm, Bubble Gum X created great relevance to audiences of high-end trendy shoppers, young working professionals, business owners and just anybody who loves a good self-groom while garnering a high engagement rate on their exclusive services.
Get radiant, smooth and fresh with Bubble Gum X!
