e-BIG News – Edition 30
Elevate the OOH experience with a fresh digital makeover on CuBig @ Jalan Damansara
Situated on the Sonali Sentral Brickfields Event Hall building along the famous Jalan Damansara, this once dual-sided static billboard has been recently introduced to a fresh digital transformation. Establish brand prominence and capture the attention of urbanites and working professionals in Klang Valley when you present your brand message at CuBig @ Jalan Damansara today.
Establish great heights with CuBig @ LDP (Damansara Utama)
Strikingly visible from the apex of the LDP Expressway flyover, this digital screen receives about 6.5 million monthly traffic as it connects residents from upscale cities in Bandar Utama, Damansara and TTDI, as well as road users travelling to PJ, Puchong and Putrajaya. Have your brand stand tall in the eyes of the public when you advertise at CuBig @ LDP (Damansara Utama) today.
Advanced 3D and anamorphic capabilities are enticing brands with a big appetite for imaginative yet realistic advertising to turn advertisements into art.
By experimenting with multiple depths and perspectives in digital advertisements, brands are engaging the high traffic at one of Kuala Lumpur’s busiest junctions to create an immersive visual experience. With 34% of Malaysians finding interactive advertisements more notable*, brands now have more reasons to embrace creative anamorphic concepts at CuBig @ KLCC Junction!
TIME dotCom Berhad (TIME) launched their 2x the Speed and 2x the Fun Kabel Besar 2Gbps campaign by doubling their Out-of-Home (OOH) presence with both static and digital formats. Located at key locations in the city of Kuala Lumpur, Penang and Johor, as well as the LRT, TIME turned heads with their stunning visuals featuring trendy, game-like animations, catchy phrases and striking brand colours. They also went the extra mile to fascinate their audiences with impressive anamorphic content on the giant screen of CuBig @ KLCC Junction to celebrate the landing of 2Gbps in Malaysia.
Petronas MotoGP brought the Sepang Circuit experience to the pedestrians of KLCC as they featured blood-racing visuals topped with LED lights, a mini podium display and the roaring sound of racing bikes, proffering a strong brand message and intriguing multiple senses of audiences — sight and sound.
Scott’s delighted children and adults alike when they displayed a lively gummy jungle at the Spectacular Junction at Jalan Sultan Ismail. With vibrant colours, fun visuals and two gigantic 3D life-like protrusions of the product, Scott’s gave the audiences an actual but larger in size preview of their newly launched mango-flavoured multi-vitamin gummies.
A recent study has shown that 92% of Malaysians are keen to talk about memorable and interesting OOH advertisements with their friends and families*.
*OOH Impact Study by Vase ai as commissioned by Big Tree (March 2022).
