e-BIG News - Edition 36
On the 1st of June, we held a heartwarming CSR event, "From Billboards to Backpacks," at Yayasan Chow Kit, a non-profit organisation that caters to the needs of underprivileged children in and around Chow Kit, where 40 children learned the value of recycling and upcycling through a series of fun games and an interactive sustainability talk by Mereka Innovative Education.
The main highlight of the CSR event was the colouring and personalisation of pencil cases made out of our own upcycled billboard vinyl. This initiative not only reflects our ongoing commitment to sustainability and community empowerment but it also shows that upcycling can be a fun activity!
The movie teaser for Kingdom of the Planet of the Apes swung into action on our iconic KLCC Convex Crossing and stunning digital OOH screens. The walkway transformed into a lush passage with stunning wall graphics, lightboxes, commanding channel lettering and an artificial plant wall that recreated the movie's dense forestry.
This captivating installation attracted passersby into the film's world, offering a glimpse of the epic adventure that awaits. Beyond the KLCC Convex Crossing, the teaser extended to Penang and Johor and was showcased on the crisp CuBig @ Jelutong Expressway digital screens and the impressive Digital Tower Series @ Zenith Mall.
This campaign's perfect blend of creativity, technology, and strategic placement created an un-fur-gettable cinematic experience. Transforming from a simple walkway into a visual spectacle, it advertised, entertained, and engaged the audience, leaving a lasting impression.
Time built a resonant connection with the Damansara community as they displayed a personalised message, “Internet Damansara, Kabel Besar ”, at our digital OOH screen, CuBig @ Jalan Damansara.
This hyper-local content served as the perfect backdrop for this campaign as Damansara is one of Time’s stronghold areas in Klang Valley.
On top of that, this campaign also allowed Time to address both Damansara residents and the substantial daily traffic of commuters as many people who pass through Jalan Damansara work in the area but live elsewhere within Time’s coverage zones. This dual-targeting strategy exemplifies the effective approach of reaching a broader audience via a single, localised message.
It’s thrilling to see Jobstreet Malaysia taking creativity to new heights with their latest Out-of-Home (OOH) campaign! By cleverly using animals to highlight unique job strengths, Jobstreet's playful yet insightful messaging demonstrates how their AI feature can help individuals find the perfect job.
Spot the giraffe and lion ‘standing’ tall on pillars and the sloth ‘clinging’ to the KL Monorail track — these ads brilliantly use OOH space in a playful way! With vibrant colours and engaging imagery, Jobstreet’s campaign ensures they stand out in crowded locations, capturing attention and leaving a lasting impression.
In the bustling streets of Klang Valley, Bjak captivates audiences within the crucial first three seconds of engagement as their campaign strategy lies in the ingenious use of their website, bjak.com, as the focal point of their OOH visuals. This bold move ensures instant recognition with passersby, harnessing the fleeting attention span of today's busy consumers.
Recognising the importance of legibility and comprehension, they amplify their message through large, bite-sized copy that cuts through the noise of urban life. On top of that, they also diversify their presence across multiple OOH formats, from static pillars to dynamic digital screens; Bjak orchestrates a symphony of visibility with their unmistakable brand identity. This constant presence makes their message stick in people’s minds.
In essence, Bjak has elevated the art of capturing attention and leaving a lasting impression to new heights with a harmonious blend of creativity, visibility and simplicity.
