We are thrilled to announce that our one-month-long Peribahasa contest has concluded with an overwhelming response! With 1900 submissions, it was incredible to see the creativity and enthusiasm from all of you. The three winners have been chosen and have successfully redeemed their exciting prizes!

Our goal was to give back to the public in a fun and engaging way to celebrate our 30th Anniversary, and we are ecstatic that so many of you found it as exciting as we did! Peribahasa may not be something we use every day, but we hope this fun contest encouraged many to rediscover their knowledge and appreciation for our beloved Bahasa Malaysia.

Thank you once again for your participation and support. Stay tuned for more exciting campaigns from Big Tree!

This first-ever creative concept adopted by Big Tree using ultrasonic sensors on digital OOH media at the Pasar Seni and KL Sentral LRT stations created a mesmerising display that was functional and eye-catching for Dove. They featured their all-new HYA Keratine Shine edition with a girl and her shawl fluttering gracefully as if blown by the train’s breeze at every arrival! Dove indeed nailed the audience engagement with commuters of working professionals, trendy shoppers and metropolitan students through this clever use of technology that brought life to the visual and perfectly captured the essence of Dove’s light and airy campaign message relating to their promising hydrated shiny hair for up to 72 hours. Not to mention the O2O approach employed by Dove which used a QR code on the visual, inviting audiences to journey with them from offline to online.

Dove was the star of the stations - turning waiting time into an enchanting moment!

MR.DIY's "Jiran Sejati, Sentiasa Di Sisi" campaign highlighted the brand's commitment to being a reliable neighbour, ready to assist with home improvement needs. Featuring beloved local celebrity Alif Satar, the campaign used a blend of physical and digital Out-of-Home (OOH) advertising to create engaging experiences.

At the LRT Ampang Park station, MR.DIY greeted commuters with an unexpected delight—two adorable plushie panda seats attached to a pillar wrapped in the campaign's visuals. This setup not only provided a unique and interactive photo opportunity but also served as a charming reminder of MR.DIY's friendly presence.

In one of KL's busiest areas, MR.DIY advertised on CuBig Series @ Bukit Bintang with dynamic content tailored for day and night. Both contents showcased relatable and practical scenes that emphasised MR.DIY's readiness to solve everyday problems. Additionally, MR.DIY employed static billboards with creative protrusion on expressways to capture drivers' attention.

By transforming everyday spaces into engaging and memorable experiences, MR.DIY's campaign was a testament to the power of innovative OOH advertising in building strong brand connections.

Utilising Out-of-Home (OOH) activation and live radio broadcasting, Dutch Lady turned two mundane Monday commutes into a memorable milk-fueled spectacle! They brought their live kitchen to the bustling LRT stations—Bank Rakyat-Bangsar on the first Monday and Ampang Park on the second.

The live kitchen setup was a visual treat, depicting a typical family scene with two young children enjoying breakfast. This relatable and heartwarming display emphasised the importance of starting the day with a nutritious meal, highlighting Dutch Lady milk as the perfect breakfast companion. Complementing the live kitchen, Dutch Lady utilised Vertical Lightboxes to guide commuters to the activation, ensuring maximum visibility and foot traffic.

The campaign’s main highlight was the live broadcast by HotFM, Malaysia’s number-one radio station. Popular DJs KJ, Fara Fauzana, AG and Johan brought the energy, broadcasting live while handing out Dutch Lady goodies. The blend of live radio and real-life interaction was a winning combo, drawing crowds and creating buzz.

This activation proves that experiential marketing isn’t just powerful—it’s pure magic. By mixing live events with savvy OOH advertising, brands like Dutch Lady turn daily commutes into unforgettable moments, making sure they stay top of mind and on everyone’s lips (and sips)!